Professional event marketing, data capture and registration agency Tradevent has launched a brand new video survey tool, providing the next step in real time interactive internet marketing technology.
iPOWOW! from Tradevent is an interactive video survey tool that provides event organisers and marketers with the power to gauge opinions from audiences in real time.
The tool is easy to use and provides an engaging interactive medium, allowing viewers to respond in real time to the video conversation they are presented with.
For event organisers, iPOWOW! has a number of applications, such as:
- Pre-event research into what visitors would like to see at the upcoming event
- Real time audience research during event time, allowing organisers to change anything that is not being received positively
Post-event research to gauge the success of the event and audience responses to event components
iPOWOW! presents viewers with a video, which prompts responses throughout to a range of questions.
Viewers respond by ranking their feelings towards each question on a sliding scale of positive to negative, and at the end of the video are presented with a 'worm' line graph, showing how they responded and comparing this to the collective response of all other viewers.
To see an example of an iPOWOW! video, visit the iPOWOW! website.
"Audiences are embracing new technologies, and it is important for event planners and marketers to stay on the front foot when it comes to new methods of communication," said Sandra Fountain, Managing Director, Tradevent.
"iPOWOW! is unique in that it provides a personal interaction with audiences and can source responses to questions in real time. This kind of technology is the way of the future when it comes to capturing event data."
The iPOWOW! technology has a natural partnership with the bCODE mobile marketing technology, also offered exclusively to the Australian market by Tradevent.
bCODE provides audiences with a secure and encrypted text message to their mobile phones, which can be scanned easily at a bCODE MediaPlane onsite at the event. bCODE works with 99.7% of mobile phones, and providers event organisers with an easy to use mobile method to deliver event tickets and to capture feedback from visitors onsite at events.
bCODE gives marketers the opportunity to target and communicate with individual customers in a way that hasn't been available before.
Once visitors receive their bCODE text message, they can access the bCODE MediaPlane on site at an event, which reliably scans bCODEs from mobile phones, redeems the coupon and prints a point-of-sale redemption ticket or Trade Visitor Badge.
Visit http://www.youtube.com/watch?v=zgcKvvUkmYg to see the bCODE MediaPlane in action.
"Tradevent is leading the way in providing a suite of data capture solutions that offer much more than just traditional registration options," Ms Fountain said.
For more information, visit Tradevent
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