Reed Huabo Exhibitions, a member of Reed Exhibitions Greater China and the largest gift show organizer in China, and Qunxue Expo, the organizer of the Beijing International Gifts, Artware & Houseware Exhibition, jointly announced the establishment of a joint venture in Beijing.
The joint venture is in an effort to consolidate the gift & houseware exhibitions in Beijing and to serve the thriving gift & houseware market in North China with better quality, higher efficiency, stronger branding and larger scale.
This move also indicates that Reed Huabo will fully cover and serve China's entire gift & houseware market with unrivalled resources and advantages.
The new joint venture has been named Reed Huaqun Exhibitions Co., Ltd. (Reed Huaqun), in which Mr. Edwin Tan will take the position of managing director and Mr. Yang Guangyuan will serve as general manager.
In the future, Reed Huaqun will hold consolidated Beijing gifts & houseware exhibitions in Spring and Autumn under the uniform brand of Gifts | Home ยท Beijing.
The event will simultaneously take place at the China World Trade Centre Exhibition Hall and the National Agriculture Exhibition Center from the 21st to the 24th this August with an exhibition area of 28,000 square meters. Indeed, this will be the largest ever gathering for the gifts industry in Northern China and the event will be staged at a single venue from 2010 onwards.
'Reed Huabo is a member of Reed Exhibitions Greater China founded in 2007. Over the last two years, Reed Huabo has not only demonstrated excellent operation of its existing exhibitions with an annual scale increase of over 20%, but also managed to expand its business by a new launch and setting up a new joint venture.' Mr. Preecha S. Chen, President, Reed Exhibitions Greater China, expressed his satisfaction with Reed Huabo's performance.
'In the future, Reed Exhibitions will, by leveraging its powerful global sales network and overseas gifts & home products resources, enhance the international participation and exhibits level of Reed Huabo's gift & houseware exhibition so that it may not only fully serve domestic manufacturers but also become the primary channel for overseas gift & houseware manufacturers to sell their products directly to China.' He added.
Mr. Mike Jiang, Managing Director of Reed Huabo, is fully confident in the prospective development of exhibitions under the company.
He said, 'As the world's largest gift producer, China boasts an average annual growth rate of more than 15% of its gifts manufacturing industry, which has been fuelled by China's steady GDP growth and continuous improvement of people's living standards. Over the past two years, Reed Huabo has, under the support of Reed Exhibitions, optimized its operational management and successfully upgraded the series of gift & houseware exhibition brands.'
'We feel privileged to serve the gift & houseware industry in the Chinese market as a whole via this extraordinary brand. Apart from the existing gift events in Shenzhen & Beijing, we also successfully launched Chengdu Houseware, Leisure Goods & Gifts Fair focusing on the west region in June. We plan to extend this brand to other regions in an effort to pilot our clients in constant exploration of new markets.'
Mr. Yang Guangyuan, General Manager of Reed Huaqun, is also optimistic about the prospect of the joint venture company. He said: 'Through cooperation with Reed Huabo, organizer of China's No. 1 gift event, I believe that we will be able to provide clients with better services and deliver more quality buyers so as to achieve multi-win results for all parties.'
Mr. Dong Hui, General Manager of Sky Crane, a leading professional gift supplier in China, applauded the integration of the two exhibitions. He commented, 'The consolidated Reed Huaqun Beijing gift fair is undoubtedly good news for both exhibitors and buyers. In the future, we can pull our time, energy and resources on a more powerful and efficient platform for gifts marketing and sales. I am convinced that we will achieve a higher ROI at the Beijing gift fair to be staged by Reed Huaqun.'
For more information, visit Reed Exhibitions
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