Tourism Australia unleashed a trade marketing program on Monday in an effort to boost Australia’s presence as a premier business events destination.
The 2009/2010 trade marketing campaign a four-tiered PR campaign, an enhanced Business Events Australia website and a year round buyer and agent famil program.
Print advertisements portraying Australia’s innovation will also feature in key trade publications in Australia, New Zealand, Asia, Europe, USA and the UK.
The 12th annual Team Australia Business Events Educational (TABEE) in Asia will also feature a trade incentive showcase of Australia entitled Dreamtime. Dreamtime will be held in Sydney in October this year.
International markets will be penetrated by Business Events Australia who will exhibit Australia at this year’s Pacific Area Incentives & Conferences Expo (PAICE) in Auckland, EIBTM in Barcelona and the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne next year.
Tourism Australia said that overall, the campaign would highlight Australia as a value for money destination aiming to boost its declining business arrivals.
“Competition between destinations for the business events and incentive dollar is fierce and Australia is on the front foot to ensure we continue to capture our share of this important market” said Geoff Buckley, Tourism Australia Managing Director.
“To stay ahead of the competition we need to market harder and smarter and that includes taking a proactive approach to highlighting Australia’s distinctive qualities.
“Australia offers a wealth of incredible locations, venues and facilities for business events and, with the shift in exchange rates, presents great value for money to our international customers,”
For more information, visit Business Events Australia
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