The Melbourne Convention and Exhibition Centre’s (MCEC) website has been named the winner of the inaugural SmartCompany Web Award in the category of ‘Best Design’.
Designed by award-winning digital agency Reactive, the website secured the award because of two key factors: its design simplicity and ease of use.
Judges said the clean, bold design of the MCEC website reflected the building's architecture and logo and that the organised layout made the site easy to navigate.
The website records approximately 24,000 unique browsers and over 100,000 impressions per month and its four key areas: About, Organise, Attend and Explore, cover everything a user needs to know about the MCEC and its surrounds.
Reactive’s creative director Tim Kotsiakos said the site works well due to its informative nature.
“During the design stage we primarily focused on people organising conventions. So we went through the criteria event organisers go through when organising a location, such as research about proximity to location, weather, restaurants and culture.”
MCEC’s chief executive Leigh Harry said: “The Reactive team has delivered once again. This award is testament to Reactive’s excellent design team who really made the effort to research the MCEC’s business and then backed up that research with an award-winning design. Congratulations to the entire team.”
For more information, visit Melbourne Convention and Exhibition Centre
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