In conjunction with its new brand campaign - Got A Passion? - the Exhibition and Event Association of Australasia (EEAA) has launched a series of information booklets to help new exhibiting companies maximise their return on investment.

Titled Exhibitions Work!; How to Exhibit and How to Measure Exhibition Success, the booklets comprise part of EEAA's Got A Passion? campaign, launched in early July.

Developed to encourage exhibition participation and drive successful outcomes, the campaign is aimed at raising awareness amongst consumers and businesses on the reach, frequency and power of live exhibitions.

The three part series contains handy tips, interesting statistics and useful checklists for companies looking to make the most of their exhibition involvement.

With an easy to read layout, the booklets also act as a comprehensive guide for new companies, containing important advice on all phases of the exhibition process, and covers pre show, at the show and post show.

"In the current financial climate, companies need to remain competitive and exhibitions are a great way for companies looking to strengthen their brand image to get ahead. The new Got A Passion? booklets will make it easy for anyone to harness the power of exhibitions and reap the rewards," said Matthew Pearce, President, Exhibition and Event Association of Australasia.

The free booklets are available to download from the new campaign website www.gotapassion.com.au.

The informative site also contains an interactive calendar of events, which lists industry exhibitions planned throughout Australia for the forthcoming 12 months.

"The new booklets are just one of the ways we're making exhibiting easy, for both new and existing exhibitors," said Pearce.

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