TBA Global, an award-winning connective marketing and communications agency, has reached an exclusive agreement with instinctif to bring highly successful and award winning employee engagement solutions to North America.
instinctif is headquartered in the UK.
"Companies need to refocus, reposition and motivate employees to be in a position to win as the economy turns around," said Lee Rubenstein, President and COO of TBA Global.
"We have imported new and highly effective employee engagement solutions that lead to improved business results, particularly in merger or acquisition scenarios, and specifically with financial services, consumer packaged goods, media, and telecommunications sector clients."
The new agreement gives TBA Global clients exclusive access to seasoned practitioners who use proven methodology to segment audiences, create messaging, build roadmaps and - most importantly - activate creative strategies and tactics that quickly achieve business results and an ROI.
The goal of employee engagement is to drive additional discretionary effort. There now exists over 30 years of research that confirms employee engagement is a critical driver of business performance.
Last year, instinctif developed an employee engagement program for a large financial services organization immediately after its acquisition of a large industry rival.
One year post-merger, and during a significant downsizing in the financial services sector, the company has consistently beaten its own targets as well as market expectations. It is on track to achieving its goals of being a top five global financial institution.
"We are very pleased to have a North American partner in TBA Global," said Nic Pearce, Managing Director at instinctif.
"TBA Global understands how to connect brands and people, and will take our instinctif solutions and build realistic and executable initiatives and programs for our clients. This offering will help North American companies grab an edge in the challenging economic environment."
"Employee engagement is essential," added Rubenstein. "Europe has started a trend where CEOs are being asked 'How engaged are your employees?' Many industry analysts are using engagement benchmarking data as a key indicator of company performance. We expect that trend to continue in North America. Effective employee engagement requires a focused effort to yield the results that so many companies are striving for in difficult times. instinctif has created and developed many industry-leading programs that we are pleased to offer to our clients."
A new whitepaper from TBA Global and instinctif on the benefits of employee engagement is available at www.tbaglobal.com/employee_engagement_whitepaper (registration required).
The employee engagement whitepaper also includes best practices and a case study.
For more information, visit TBA Global Employee Engagement Solutions
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