Meetings are vital business tools and a critical element of the Las Vegas economy and will help stimulate the U.S. economy.
Recent publicity on the meetings and conventions has impacted the state of the industry.
The Las Vegas Convention and Visitors Authority (LVCVA) is working hard to provide its hotel partners, clients and the business community with the tools and incentives to offer balance to the discussion of meetings and continue productive business travel.
"We have to ensure that the value and importance of the meetings and convention industry is made clear," said Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority.
"It is essential that we work hard to continue to promote business travel to Las Vegas."
The LVCVA recently launched a comprehensive, online toolkit to provide relevant and timely information, as well as resources, for clients and hotel partners to stay abreast of developments in the meetings industry. Clients can access statistics, client testimonials and other information showing the reasons events are successful in Las Vegas.
Hotel partners will find tools to promote group travel to the destination, as well as updates on developments in business and Congress on the industry. The toolkit can be found at: www.vegasmeansbusiness.com
The LVCVA has taken a leadership role in the recent issue facing the meetings industry, reaching out to various stakeholder groups to stress the economic stimulus the industry provides to both the nation and Las Vegas.
The organization has met with Congressional leaders on Capitol Hill, reached out to other elected officials to ensure the value of the industry is understood, conducted numerous media interviews, and partnered with industry associations and the hotel community to ensure any legislation on the industry is based on facts.
The LVCVA has launched several initiatives in the past several months to address the economic downturn, including a massive sales call effort, attendance promotion programs for existing clients, booking incentive programs for potential clients and industry outreach to travel and hotel partners.
To continue to entice meeting planners to plan events in Las Vegas, the LVCVA is running a booking incentive program that will award one planner with a new hybrid vehicle for any meeting booked and held between June 1 and August 31 through their eRFP program. Another incentive will award three VIP trips to Las Vegas for an event in the same date range.
Las Vegas is committed to promoting and protecting the travel and tourism industry, which includes the meetings and convention industry. The LVCVA continues to promote fair and balanced discussion of the industry to ensure it remains a critical tool for business and economic stimulus for the nation. The 22,000 meetings and conventions annually in Las Vegas provide 46,000 jobs and $8.5 billion in economic activity.
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