Krisam Group (Krisam) and Global Events Partners (GEP) created THE WALL, in support of the massive industry effort to educate politicians, media and the public that meetings and events play an imperative role to strengthening the economy.
The structure stands 8 feet tall and was built for all in our industry to sign.
The goal is to set the record straight about meetings and events; unite meeting professionals, capture thousands of signatures and send a bold message to Washington.
The panel reads:
Dear Mr. President,
It is a monumental time and we have a bold message for Washington . . .
On the matter of meetings . . . meetings matter.
Meetings are a part of the solution; not the problem.
THE WALL, which is endorsed by Meeting Professionals International (MPI) and supported by the U.S. Travel Association (USTA), was unveiled in Boston earlier this month at NEMICE, the annual tradeshow of MPI New England.
At a time when the industry is under attack by pundits and public opinion, THE WALL was met with overwhelming enthusiasm, exactly the reception Beth Hamiroune, vice president of sales, Krisam Group and Global Event Partners imagined.
Hamiroune comments, “The meetings industry is powerful….it represents millions of jobs and billions in tax revenue and yet perhaps it’s greatest value is the unique capability meetings have to motivate masses, educate individuals, generate revenues. I was looking for a tangible way to help galvanize the industry and deliver our message to Washington and the country in a bold, forceful and memorable way.”
The enthusiasm was so high in Boston that THE WALL is now being hosted by other industry associations and is traveling to other industry events seeking signers from all across the country. Since NEMICE, THE WALL has already appeared in New York for the MPI NYMIX hosted by MPI’s New York Chapter, as well as, in Washington, DC for ASAE’s Springtime Expo.
Over 1,000 signatures have been captured from meeting and event professionals, hotel representatives, DMCs, press and leading industry officials from these events.
THE WALL is growing in size and will continue to travel the U.S. this summer ending at MPI’s World Education Congress in Salt Lake City, Utah, July 11th. Preparations are being discussed for its final destination and presentation in Washington, DC to members of Congress and President Obama.
For more information on securing THE WALL for display in your city, please e-mail thewall@krisam.com.
Image: Photo of THE WALL located at the MPI New York Chapter Event-THE MIX
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