W Doha Hotel and Residences, the first W hotel in the Middle East, will use pioneering methods and technology to engage and energize attendees at business meetings and social events.

“With 1000 square meters of cutting edge event space, we have all you need to meet, greet, and connect,” says Safak Guvenc, General Manager of the W Doha Hotel & Residences.

”From the exuberance of the 775 square meters Great Room to the intimate comfort of the three event studios, W’s creative approach and innovative design will allow participants to see, smell, sense, learn from, and love every event they attend.”

The Sensory Set Up™ of the meeting rooms, a unique W concept, is aimed at stimulating all five senses with mood music and aromatherapy scents, thought-provoking place cards and creative catering, retro candies and inspiring games. It’s a new method to get ideas flowing using sensory inspiration.

Recognizing that breaks during meetings can be used for more than just coffee, W’s Recess™ crew will offer a menu of fun activities to facilitate team-building and prevent boredom.

And if work still isn’t running, Wish Workshops™, another signature W program, will encourage meeting participants to get out of their mid-day routine to uncover hidden talents and learn new skills such as cooking, knitting and yoga.

All meeting rooms will feature virtually limitless technology – from plasma screens and high-speed wireless Internet to state-of-the-art Audio/Visual equipment.

Guests will have access to W’s exclusive WIRED business center, the creative cuisine of Jean-Georges Vongerichten’s concept restaurants as well as the trademark Whatever/Whenever®, a 24-hour concierge service committed to provide guests with “whatever they want, whenever they want it” (as long as it’s legal).

Personal events will also be handled with creative flair. Aptly called WOW VOWS, W wedding service is aimed at staging spectacular events to match every occasion and personality.

“Whether you're looking for a glamorous wedding dinner, a chic commitment ceremony, a reception soirée, or a private night that celebrates just the two of you, we'll make it your experience of a lifetime,” shares Mr Guvenc.