Visit London Unveils New Business Tourism Branding
Visit London has recently unveiled a new business tourism brand positioning for...

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Visit London has recently unveiled a new business tourism brand positioning for the UK capital.

 

Based on the signature “Visit London. Unlock your potential” this new message uses endorsements from people about their personal business experiences, and reflections of what London means to them.

 

These messages will be the theme for the Visit London global marketing campaign from 2006 onwards.

 

“We believe London is the most unique and inspirational city in the world and have a passion for creating events to match. This new branding aims to show our clients in the conference, meetings and incentives industry that this is achievable. We want to convince people to look at London from a new perspective that bridges the gap between leisure time and business time for more rewarding and lasting results.” says Barbara Jamison, Visit London Sales Manager Europe.

 

The new branding will be used in Europe to illustrate London’s diversity and value, which makes it a unique place for business people to meet, trade, exchange ideas and socialise.

 

“What we are trying to say is that anything is possible in London and Visit London and our partners can help the European event planner, organiser and business visitor to achieve something special.” says Barbara.
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