Visit London will unveil a new look at this year’s EIBTM in Barcelona.

For the first time the city will be showing its new business tourism branding as part of a stand design that will share the views and opinions of  industry people who have experiences of London for events, meetings and incentives.

Stand partners on the London Pavilion will input into a theme that uses photography and quotes to illustrate that London’s inspirational venues and services can make any request possible and the end result unique to London.  

At the same time, a new incentive guide will be available to buyers.

The brand new resource being launched at EIBTM has been produced as an insert to accompany Visit London’s Official Business Guide, which focuses on London’s best assets as a global events destination.

The new guide will provide inspirational ideas for the incentive market, from sports programmes and team building activities, to luxurious rewards and sightseeing trips. The guide will include suggested itineraries and case studies as well as advice on the best places for dining and shopping.

The London Incentive Guide will be available on the London Pavilion stand G140 throughout EIBTM and will also be downloadable online at visitlondon.com/business.

Visit London will also launch an international photographic competition that asks the industry to identify some unique angles of London venues and landmarks.

The photographs are part of the inspiration behind the new brand campaign.

Entry for the competition will be via the Visit London website and also on the stand with the final clue to be found at the London Pavilion at EIBTM -G140.

The winning entry will experience a week in London with a partner seeing all of the venues that have inspired the comments that harness the new brand statements.