Visit London has joined forces with Silver Fleet – Woods River Cruises as focus turns to the River Thames to lure even more event organisers to the capital.

The partnership culminates in the launch of a helpful guidebook - ‘Your Guide to Organising Events On & Around the River Thames’ - targeting both international and domestic event and meeting planners.

The aim of the guide is to underline the stunning backdrop the Thames offers to event organisers, from Richmond all the way to Greenwich.

The guide will feature venues from Novotel London West, British Airways, London Eye and Somerset House, to Vinopolis, ExCeL London and The O₂.

It will provide invaluable information for event organisers on how to make the most of the river as well as offering some insightful case studies and itineraries.

Barbara Jamison, Visit London’s Europe Sales Manager, said: “The River guide will inspire European event planners to make the most of the Thames and create events that are truly unique. Even the most regular business traveller is guaranteed to see London from a new perspective and first comers will be treated to a truly unusual London experience.”

‘Your Guide to Organising Events On & Around the River Thames’ will be showcased on the Visit London stand (L200) at International Confex (20 – 22 February 2007) and at a launch event on Silver Fleet – Woods River Cruises’ stunning cruiser The Silver Barracuda on 21^st February 2007.