Friday’s Media Group has been appointed by VisitBrighton to undertake their UK and European PR campaign.

With over £200m of new development, Brighton is recognised both nationally and internationally as a successful and dynamic conference destination.

The city has the ability to cater for a large variety of conferences of different sizes at unique and specialised conference venues.

Situated under an hour from London and only half-an-hour from London Gatwick airport on the M25, Brighton, has the advantage of being a genuinely easily accessible city, with thousands of hotel rooms and a range of conference centres and venues within walking distance.

VisitBrighton’s convention bureau has undergone a transformation over the last six months. Led by VisitBrighton’s head of marketing, Melanie Sensicle, the team has been more than doubled since summer 2005.

The team also has a refreshed remit. With the support of city hotels and venues they are renewing their focus on large international and national events and concentrating on association business in particular.

Melanie Sensicle, Head of Marketing at VisitBrighton, comments: ‘This is an important appointment for us. Friday’s will play a critical role in helping us deliver a campaign designed to highlight what the city offers to conference organizers and meetings planners drive business into our hotels and venues.‘