Very First ICCA Research, Sales & Marketing Programme In Dublin Breaks All Records!


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The re-branded International Congress & Convention Researchers Meeting ICCRM, now known as the ICCA Research, Sales & Marketing Programme, attracted an all time record of 136 participants from as many as 26 different countries all over the world.

 

The high quality of speakers with numerous years of experience helped lure back ICCRM veterans and the newcomers where happy building up their ICCA network and finding out that other destinations are facing the same challenges as they are.

 

A new item in the programme was the group work on a Request for Proposal (RFP). The participants were split into 13 groups with people from different destinations and sectors in each.

 

Throughout the programme time was scheduled so they could analyse a RFP, and present their findings on Saturday. This new feature in the programme was well received by delegates and we hope to continue this element in future events.

For more information on the ICCA Research, Sales & Marketing Programme please visit http://www.iccaworld.com/dbs/programme2007/

 

Next year the ICCA Research, Sales & Marketing Programme will take place in Paphos, Cyprus from 19-21 June 2008. For more information please contact Nigel Brown at ICCA Head Office (phone: +31 20 398 1961).
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