| USA TODAY Forms Strategic Partnership with DMAI |
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Destination Marketing Association International (DMAI) announced USA TODAY has joined the association as one of its elite Alliance Partners. Alliance Partner status is reserved for a select group of service and product providers that provide valuable resources to destination marketing organizations (DMOs) and make a significant investment in the association. USA TODAY is the easy to use, comprehensive source of timely news and information edited to inform and entertain time-pressed, affluent and influential people and is a major target demographic of many travel destinations. With a focus on its readers, USA TODAY keeps an eye on the trends emerging in the marketplace, and its four unique sections (News, Money, Sports and Life) provide readers with information essential to managing their busy lives. Since December 2005, USA TODAY has focused on merging their print and online newsrooms to create a single, 24-hour news operation that informs and engages readers across platforms. Every month they reach 3.5 million travelers with USA TODAY Print Edition and 6.5 million travelers with www.usatoday.com. The Alliance Partnership has formalized the outstanding relationship that USA TODAY has maintained with DMAI and the destination marketing industry for several years. Longtime supporters of DMAI and its membership, USA TODAY provides discounted advertising rates to DMAI members, regularly donates advertising space for fundraising events and helps to produce the association’s Annual Wrap for the DMAI’s Annual Convention. They are also one of the sponsors for the 2007 CEO Forum. “After many years of support for our organization through sponsorships, we are pleased to welcome USA TODAY to our expanding membership,” Michael D. Gehrisch, President & CEO of DMAI said. “USA TODAY has proven its slogan of being ‘the nation’s newspaper’ - bringing value to many of our DMO members.” “We are pleased to show our commitment to the destination marketing industry and look forward to a long, productive future working together,” remarked Tony Hill, Vice President of Advertising at USA TODAY. |
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