Marketing Destinations & Venues for Conferences, Conventions and Business Events is the title of the new book written by Tony Rogers, chief executive, British Association of Conference Destinations (BACD) and executive director of the Association of British Professional Conference Organisers (ABPCO) and Rob Davidson senior lecturer in Business Travel & Tourism, University of Westminster, UK.

The book is being promoted as the definitive guide for those interested in selling and marketing destinations & venues. It covers key areas in marketing and promotion, such as:

·        Trends and issues in destination and venue marketing

·        Strategic marketing planning, ROI and strategy evaluation

·        Destination and venue selling strategies

·        Future challenges, opportunities and supply-side developments

Tony Rogers said: “We have had amazing support from colleagues right across the global conference industry in gathering material for this book. I hope very much that the finished product does justice to their support, and that it will prove an invaluable reference for industry practitioners”.

Rob Davidson said: “At a time when universities such as Westminster are making a growing contribution to educating and training the next generation of venue and destination marketers, this book will be warmly welcomed by those teaching and by those studying this vitally important subject”.

The book will be launched at an evening reception at the Queen Elizabeth II Conference Centre, London on Monday 22nd May 2006. The launch is sponsored jointly by EIBTM (Reed Travel Exhibitions) and the Queen Elizabeth II Conference Centre.

Paul Kennedy MBE, Reed Travel Exhibitions’ group exhibition director, said: “We work closely with BACD and Rob Davidson is EIBTM’s Industry Analyst so we were keen to support the launch of this important title. It endorses our commitment to provide our industry with a range of educational resources and opportunities”.