Fundamentals of Destination Management & Marketing is the title of a ground-breaking new book published jointly by the Washington DC-based International Association of Convention & Visitor Bureaus (IACVB) and the Education Institute.

The book offers professional insights into key issues related to the successful operation of destination management and marketing organisations, as well as international perspectives from the United Kingdom, Canada, and Mexico.

The UK industry is represented by Tony Rogers, chief executive of the British Association of Conference Destinations (BACD), who said:

“It was important that the UK industry was represented in this comprehensive guide, which will be indispensable for CVBs, Chambers of Commerce, tourism organisations and hospitality education programmes. There is something for everybody in this textbook – from the student to the seasoned industry professional. Topics include services, sales, marketing, research and performance measurement, communications, product development, technology, human resources, member care, finance, governance, and alliances.”

Edited by Rich Harrill, Ph.D., director of the Institute for Tourism Research at the University of South Carolina, “Fundamentals of Destination Management and Marketing” features the contributions of several internationally-recognised destination management experts.

This globally-scoped textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Internationally-recognised experts offer professional insights into key issues related to destination management and marketing.

Fundamentals of Destination Management and Marketing ed: Rich Harrill, Ph.D. 15 chapters, ©2005, Softbound, ISBN 0-86612-266-4 $65.95 from www.iacvb.org and all good booksellers.