TSEA Launches About Face - The Journal Of Face-to-Face Marketing


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Stephen Schuldenfrei, TSEA President, announced the launch of the association’s new quarterly publication, About Face - The Journal of Face-to-Face Marketing.

 

The print journal, designed to be a withstanding reference for exhibit and event professionals, will hit the streets next week, reaching Fortune 1000 CMOs, as well as an additional 2,500 readers, including TSEA members, exhibit managers and marketers, show organizers and suppliers, and industry press.

 

About Face aims to educate and challenge members of the trade show and event marketing communities, and hopes to fill the industry’s journalistic gaps.

 

Each issue will be comprised of four in-depth, well-researched, peer-reviewed articles, penned by seasoned writers and industry experts.

 

Stories will cover the gamut of topics pertaining to the exhibit and event marketing community, including issues like ROI, lead-tracking, and on-the-job communication skills, and will include interviews with industry leaders.

 

Betsy Carnahan, editor of About Face, says that the publication will offer answers and insight to exhibit professionals on how to improve experience, effectiveness and efficiency at work.

 

But more importantly, Carnahan continued, she hopes that “the knowledge provided in the pages of About Face will provoke questions from our readers, catalyzing an ongoing dialogue—the dialogue necessary for growth within our industry—between writer, peer reviewer, reader and editor.”
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