Milan has found a new space for conventions and events: a space which mixes elegance with comfort, technology with functionality, at the highest levels. This space is the Auditorium of the fieramilano exhibition centre in Rho, the heart of the Stella Polare Congress Centre, in the fair complex.

One thousand and eight sophisticated leather seats in a very pale shade of green (a specially created shade); solid oak flooring, walls, ceilings and stage; excellent acoustics and totally soundproof; complete wiring and wi-fi preparation; seven simultaneous translation booths; an audiovisual editing booth equipped for postproduction, from which it is possible to send live audiovisual contributions to TV or radio; two cinematographic projection machines.

These are just some of the main characteristics of this great shell-shaped space, carefully designed down to the smallest details – such as the sound-absorbing seats or the incredibly silent air distribution system - entirely designed and created by Fiera Milano and its subsidiary company Eurostands, which will be managed by Fiera Milano Congressi, a company belonging to the Fiera Milano Group.

But the real strong point of the fieramilano Auditorium is its extraordinary versatility. Depending on requirements, in fact, it can be used as a congress hall (with 1000, 750, or 350 seats), or as a cinema, thanks to a disappearing 45 m2 screen; an auditorium for classical music concerts or theatre; a unique and large space for events, fashion shows, or gala dinners, obtained by moving the seats, which are all removable, or a stage for fashion shows.

This new space makes the Fiera Milano Congressi offer even more vast and qualified. As a matter of fact, the company already manages the Milano Convention Centre – MIC, the largest convention centre in Italy, located in the centre of Milan, near the exhibition district of fieramilanocity, as well as the Villa Erba convention centre in Como.

“The opening of this beautiful hall – says Michele Perini, President of Fiera Milano – is truly the last act in the realisation of the new Fiera Milano, which is now complete even in its convention structures. And looking at this Auditorium, I really think that there was no better way to seal this great work we have been committed to over the past few years. Fiera Milano, which has always been a flywheel for economic growth, is now also the driving force behind congress activities. An activity which, like the exhibitions – with which it has always been closely linked - creates wealth for society. The large conventions which our city is once again capable of hosting, in fact, feed a good deal of the business tourism which makes Milan one of the top tourist destinations in Italy”.

“The Auditorium – says Piergiacomo Ferrari, Managing Director of Fiera Milano - reinforces the strategic choice made in 1994 with the creation of Fiera Milano Congressi, and which has proven to be a winning choice: to develop the convention business. Fiera Milano Congressi is currently a strong and growing entity, which contributes significantly to the profitability of our Group. I also like to remind myself that this beautiful hall was entirely designed and created by us, by Fiera Milano SpA and by our subsidiary company Eurostands, a leading company in the fitting out sector. We have proven once again that we know how to win difficult challenges even when they are well beyond the narrow field of exhibition activities”.