Masters students at the UK Centre for Events Management at Leeds Metropolitan University will be using their creative talents to the full on the MSc Events Management course thanks to a new partnership with global communications agency THA Group Ltd.

THA Group, a highly creative and strategically led marketing communications company that specialises in delivering effective internal communications programmes and live events, is working in partnership with the UK Centre for Events Management at Leeds Met on the Masters level Creative Thinking in Events course.

John Hooker visited the UK Centre for Events Management in October to meet with MSc students to explain the assignment and answer questions about the company’s work.

John Hooker, director - client delivery specialists, THA Group, explains “This partnership provides a great opportunity for our company to engage with future event specialists and strategic leaders. The challenge we are setting these events postgraduates will enable them to apply academic creative theory and processes to a real event scenario.”

The national and international MSc Events Management students will respond to an actual brief set by THA Group and in teams, will pitch their ideas in January.

The winning team, alongside passing their assignments are being rewarded for their efforts with an invitation to participate in challenge activities at an international event in 2008.