Reed Travel Exhibitions (RTE) has launched a new advertising campaign for AIME 2006, 14^th AsiaPacific Incentives and Meetings Expo, that is set to ignite new ideas and spark inspiration.

Designed by Euro RSCG 4D – Sydney, the campaign addresses how AIME is the source of great ideas in event planning.

“Conference planning is typically a fast-turnaround, high-pressured occupation and the campaign focuses on how AIME 2006 offers that spark of inspiration in new and innovative venues, products, catering and more, which makes planning an event easier than ever before. Using simple, iconic imagery, the advertisements have a distinctive look and feel that will stand out from the typical meetings and event advertisements,” said Terry Jones, Group Account Director, Euro RSCG 4D.

The campaign includes national press, direct mail and online marketing.

“AIME has a reputation for advertising that achieves great cut through and inspires people to attend the event. As well as national press, this year’s campaign will be used in trade publications in Australia, Asia, New Zealand, South Africa, Middle East, Europe and the United States,” said Rosemarie Sama, AIME Event Director.

The campaign begins in October and will run until AIME 2006 on 6 & 7 June in Melbourne, Australia.