Marketing Manchester has unveiled the latest weapon in its drive to attract more conferences to the city - a new look manchesterconferences.com

The website is the result of extensive research into the changing demands of conference planners and represents an investment of more than £30,000.  

The original site, which launched in 2001, dealt with and average of 275 event enquires per year, worth over £650,000 per annum. Over the next two years Marketing Manchester would expect the number of enquiries received though the website to grow to 30% of total enquiries received.

Some of the new website’s features include: an interactive venue search facility, the opportunity to create e-brochures of venues that match your event criteria as well as up-to-date information on upcoming meetings and events in Manchester.

Andrew Stokes, chief executive of Marketing Manchester, said: “As with so many areas of business, more and more conference planning now takes place on-line and we needed to reflect that with a serious investment in our website. 

“We’re proud that manchesterconferences.com is now, without doubt, one of the best websites in the industry and I’m confident it will help us to secure even more business than ever before.”