Unlimited – Event Management today launched its new website and branding as part of a major marketing initiative to refocus its core business, and create a profile that reflects their philosophy and approach to business.

“In planning the new name and the website”, said David Martin, CEO Unlimited – Event Management, “we reviewed all our key competitors in the event management industry and other related areas and were determined to create both a name and a look that set us apart – that indicated that we do things a little differently, and that invited people to take a look without committing themselves to anything."

“We were, and are convinced, that first time viewers to our site will see something different and unusual and will stay to look further."

“As a starting point the website brief was put out to companies that were almost solely consumer focused. We wanted a site that was elegant and contemporary and one that the consumer could understand and appreciate – after all they are our primary target. As a counter point to the classic look of the site, we deliberately used blunt and to-the-point language and humor, and avoided industry jargon that was likely to become boring and repetitive."

“We took the approach of making ourselves and our site a one stop shop for anything related to an event by trying to help the consumer understand what they are really looking for. The way we see it, if they are thinking incentive, conference, product launch or corporate hospitality they are limiting themselves before they start. From the very beginning they need to start thinking about building relationships with people who matter to the organisation – to take an Unlimited approach.” said David.

Another key element of the site will be a regular newsletter to the growing database of subscribers. And like many other sites an incentive will be offered as part of that newsletter. “But that again is where we will be different”, said David.

“Our newsletter will be more in the form of providing a service to our database. Given my background in Corporate Hospitality, we will provide a regular calendar on events up that may appeal, we will provide updates on product in Australia that may appeal, and we will provide an information and educational service to our database. And yes we will offer an incentive. But instead of tying the incentive to quoted or generated business, we will tie the incentive to a simple question. The first newsletter in April will ask a question about our website and entrants will be in the running to win two A -class tickets to U2.”

“We want to bring a bit of life back into the industry – shake things up a bit – and this is our first step”, said David Martin.