naseba, a major industry event organiser, will bring together over 250 European and American senior MICE Executives from multinational corporations to celebrate the 2nd Annual MICE Executive Congress 2004 in October 3rd - 5th 2004 in Monaco at the exclusive Hotel Hermitage and Hotel de Paris. The Congress is under the High Patronage of HSH Prince Albert.

MICE is a unique 3-day event based on pre-scheduled one-to-one business meetings, world-class keynote lectures, focused workshops and discussion groups. All keynote lectures and business meetings will take place in the Sporting d’Hiver complex.

Delegates can expect an interactive agenda, personalised itinerary and keynote topics such as The New Strategic Role of the Meeting Planner, Corporate Sports Sponsorship – A F1 Case study, Car Launching, Media Impact on Security Concerns and The New Role of the CPO.

Key Speakers:

• Philippe Lassalle, Scientific Communications and Congresses Director - Allergan
• Bjoern Widemann, Sponsorship Director - Allianz
• Thomas Haiberger, Group Procurement Director – Borealis
• Maria Fry, EMEA Event Director, CISCO Systems
• Luca Demeo, Global Brand Director, Fiat Lancia
• Luca Favetta, Global Director Events EMEA – Asia Pacific, SAP
• David Findlay, Senior executive Champions league Final Organiser - UEFA
• SVP Marketing - Philip Morris - TBC

NEW for MICE 2004! Participation is by INVITATION ONLY and includes access to all meetings/discussion groups and networking activities. Accommodation is in a 5-star deluxe environment, with access to the following:

• Gourmet luncheons and Gala Dinners at Hotel de Paris and Hotel Hermitage
• Cocktail Reception and Dinner at Jimmy’z, the most exclusive Private Club in the Principality
• A tour of Monaco by night
• A visit to the world renowned Hotel de Paris Wine Cellar
• Access to the Thermes Marins Seawater Spa Centre (Hotel Hermitage) and the famous Monte-Carlo Casino
• “Soins Caviar” beauty treatments by “La Prairie”