naseba, the global executive event organiser responsible for MICE Europe, MICE Mid East and MICE America is collaborating with the Singapore Tourist Board, Singapore Airlines, East West Executive Travellers and Raffles Hotel to produce MICE Asia.

MICE Asia (Meetings, Incentives, Conventions, Exhibitions) will take place 24^th-26^th July 2005 at Raffles Hotel and Raffles The Plaza, Singapore.

MICE Asia will host 200 senior executives from top Asian and multinational corporations. All of these executives are the ultimate decision makers for major corporate events such as conferences, product launching, exhibitions and seminars. They will all be personally invited by naseba staff.

The invited executives will have pre-arranged 1-1 business meetings with Asian and global solution providers including Hotels and Resorts, Congress Centres, Convention Bureaus, Destination Management Companies and event software companies, based on pre-event preferences made online.

The executives will also take part in an educational conference program featuring corporate case studies on the key issues affecting the Asian MICE industry. They will also be able to choose from a selection of interactive workshops.

naseba and Singapore will also combine to produce the most exciting networking functions that will far exceed what is normally expected from event social programs. Attendees will experience the most exclusive locations in Singapore and understand why MICE Asia’s host destination in the continent’s leading stage for business.

On the evening of the 24th July there will be a Welcome Dinner at the Istana - the private residence of the President of Singapore. Networking Luncheons will be at the New Asia Bar, 72 stories up Raffles the Plaza commanding superb views over Singapore. The event's Gala Dinner on the 25th July will be at the Raffles Hotel itself.

Scott Ragsdale, CEO of naseba explains, “With Singapore we have found a destination and people that match our dynamism and desire to succeed. We look forward to sharing this with Asia and the world’s top MICE executives, as well as creating a platform for the continent as a whole to do business.”