Michael Bandy, former president of the Trade Show Exhibitors Association (TSEA), has been named associate publisher of “Event ROI,” a new publication targeted to senior corporate marketing executives.

“Event ROI,” a compendium of research and analysis of thought leaders in the event and marketing communities, will debut this fall with a controlled circulation of 6,000.

“We are extremely pleased that Bandy & Associates will assist with the strategic development and advertising sales management of ‘Event ROI,’” noted David Peckinpaugh, executive vice president of sales and marketing, Conferon Global Services (CGS), which will produce and distribute the publication. “The managing partners, Mike and Dee Dee Bandy, are recognized authorities in the exhibiting and event community.”

Dee Dee Bandy was formerly TSEA’s Director of Finance & Administration.

“We are very excited about the opportunity to bring ‘Event ROI’ to the marketing community,” said Michael Bandy. “The publication’s focus on research and analysis is just what corporations need to support, justify and maximize their investments in exhibits and events. By targeting senior marketing executives, ‘Event ROI’ places solid information in the hands of the decision makers.”

“Event ROI” will feature bylined articles from experts in the marketing and event arenas, as well as timely research and case studies of companies in a variety of industry classifications.

CGS marketing executive Peter Shure, who previously served as editor of “Meeting News” and “Convene” magazine, will serve as editorial director of “Event ROI.”