Maui Jim Sunglasses To Exhibit For The First Time At EIBTM 2007

Maui Jim Sunglasses To Exhibit For The First Time At EIBTM 2007
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With an entire department devoted to the corporate gifts and premium incentives market, they are looking forward to demonstrating their on-site custom fitting service program. It can be provided as an incentive for corporate events, product launches, gifts, or as an event within an event. Maui Jim will also launch their latest fashion styles. The Palms, Hibiscus, Nunui and Maka go all out with smooth, sleek curves and are perfect for those who demand high performance wrapped in oversized high style. The Nunui and Maka are from the MJ Shields collection, and the Palms and Hibiscus are from the Classic collection. All four feature Maui Jim’s patented PolarizedPlus®2 technology, which stokes the color and wipes out the glare with a multi-layered design. EIBTM Hosted Buyers, visitors and media visiting the stand, F750, will have the opportunity to win a pair of Maui Jim Sunglasses provided they leave a business card. Started in the early 1980’s, Maui Jim sunglasses are unlike any other polarized sunglasses on the market. The polarized lenses eliminate glare and boost colour using three rare earth elements. With over 60 styles, Maui Jim dominates the outdoor industry in America with lenses ideal for golfing, fishing, skiing, and indeed any activity or leisure pursuit that is done in the sun! Companies around the world, including MasterCard, Boeing, Lexus, and Merrill Lynch are making Maui Jim part of their incentive programs due to their quality, selection, performance, and value. Liz Stanhope, UK Sales Manager, says: “We believe our product brings a unique incentive to an event. Premium sunglasses are a must-have product. As a gift or simply as an event itself, we believe that the European market is a great opportunity for our brand. We will be looking to promote ourselves to buyers and visitors, but also exhibitors – after all, they too organise incentives and corporate gifts!”
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