Conferon Global Services (CGS) and nTAG announced a strategic partnership which will result in the delivery of a truly unique end-to-end identification-, networking-, and information-generating product to the event marketplace.

As a full-service reseller of nTAG technology, this new product partnership between CGS and nTAG combines CGS’ onsite services delivery expertise and global capacity with nTAG’s leading-edge event data solutions.

The resulting enhanced solution, based on a computerized interactive name badge, will deliver targeted networking, real-time event management, audience responses, and automated surveys, plus solutions to drive and measure event and sponsorship ROI.

“Our customers are searching for proven methods to elevate their meetings and events. They view events as a key platform to strengthen customer relationships, promote networking and provide educational opportunities. They need to know that these objectives have been met,” says Rick Binford, CMP, Chief Marketing Officer, CGS.

“The interactive nTAG solution will provide leading edge strategies to maximize total event experiences for attendees, sponsors and exhibitors. This new tool is a natural extension to our strategic event consulting service strategy and comprehensive attendee management expertise and infrastructure and we can’t wait to see the impact on our customers!”

“Companies have recognized that face-to-face events are an irreplaceable complement to their overall integrated marketing and communications efforts, and as with these other programs, they’re demanding ways to enhance event success and quantify results,” says David Goretski, CEO at nTAG.

“We’re honored to work with CGS, one of the world’s foremost event management organizations, to help more companies achieve this. nTAG provides CGS with a complete event data management solution that is unmatched in the industry.”