World Travel Market’s dedicated day to the meetings, conference and incentive travel sector has grown in influence and stature over recent years.

This year’s programme of events – Tuesday 9 November – is set to raise the sector’s profile even further with a day based around the theme of ‘Making Meetings Pay’.

Working in partnership with MPI UK and MIA, the day commences with a “Head to Head” discussion between Neil Jones, Group Managing Director, George P Johnson, the largest privately held global event marketing organisation and Hugh Lee, President of full service international production company Fusion and Chairman of MPI’s International Board of Directors.

The afternoon programme features seminars on the most up to date thinking and educational initiatives dedicated to ROI and a look at current UK trends in event marketing. Additionally, five leading associations and organisations, representing both companies and individuals, are joining forces with the creation of a brand new Meetings Pavilion at WTM to highlight the growth and development of the sector.

Additionally, five leading associations and organisations, representing both companies and individuals, are joining forces with the creation of a brand new Meetings Pavilion at WTM to highlight the growth and development of the sector.

The five are Association of British Professional Conference Organisers (ABPCO), British Association of Conference Destinations (BACD), Hotel Booking Agents Association (HBAA), Meetings Industry Association (MIA) and Meetings Professional International (MP)I UK.