JTB Global Marketing & Travel, Inc. contracted with World Marketing Group (“WMG”), Ltd. in Minneapolis as its representative to the North American group incentive, corporate meetings and conference markets, to promote Japan.

According to Ms. Schuldt, President of World Marketing Group, “Given our nearly 30 year history of representation and knowledge of Asia, it was an unprecedented opportunity to expand our services to include Japan.  We are thrilled and honored to be working with the MICE division of JTB (GMT), and look forward to introducing Japan to our North American clients as a future incentive, meetings and conference destination. 

We think it is a unique destination in a unique time of MICE market development. Compared now to many international capital cities, Japan is easily accessible, competitively priced, blessed with myriad sized and priced accommodations and offers venues of historic proportion and significance.

 Additionally, Japan’s position as a global trading partner and investor make it a significant destination and society for future consideration of strategic MICE program placement.”

JTB-GMT’s president – Mr. Noguchi stated when asked ‘Why WMG?” stated, “We were seeking an expert on Asia and on the North American outbound business travel markets. We found the perfect partner in WMG. Their knowledge of Asia in general, plus their ability to align a client’s objectives with a destination, and to consult with their clients on the benefits of bringing a program to Japan is exactly what we were seeking.”

WMG’s market coverage for JTB-GMT will include the United States and Canada.