Jacqui Kavanagh Launches New Conference Organisation


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Trinity Conferences is set to challenge the meeting and events sector with its launch on 18th September 2006. 

 

Founded by SHINE Award winner, Jacqui Kavanagh, Trinity Conferences will make its mark in an increasingly competitive sector through a unique business offering.

 

Unlike traditional and more established venue placement agencies, Trinity’s key business measure will be conversion ratios.

 

Agents have traditionally offered a free service, performance being measured on a quantitative, revenue base as opposed to a qualitative proposition.

 

By tracking the conversion of enquiries, the Trinity team will ensure that they are giving their clients a precise service that fully meets their face-to-face marketing requirements.  

 

A team of seven, headed by Kavanagh, will work with a client base that reads like an A–Z of the corporate marketplace. The team represents a hybrid of employees from key agencies, hotels and venues.

 

Kavanagh, who was recently recognised by The SHINE Awards for her role in the UK travel, tourism and hospitality sectors, said: “Trinity represents a unique venture in a sector that is going through so much change. Whilst there is a lot of consolidation going on, we have carried out research with our clients, all of whom are excited at our business proposition”.
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