The first ‘Forum della Comunicazione’ took place in Rome last May 2008.

EGA Professional Congress Organisers was one of the main technical sponsors and they worked as Organising Secretariat for the event.

The first edition of this meeting had the big aim to gather in Rome, for the first time, all the Communication players coming from: companies, public institutions, universities and associations.

And it resulted to be a success (www.forumcomunicazione.it).

Rome, 20^th June 2008. More than 2000 participants and 130 journalists attended the meeting, where several round tables followed one another.

The editing Company, Comunicazione Italiana, that did promote the event with EGA, wanted to create a place where people could meet and share opinions, different points of view and their professional experiences.

The Forum was under the auspices of the Regional and local public institutions.

The two-day show was opened by the speeches of Fabrizio Cataldi, Managing Director of Comunicazione Italiana, and of Umberto Croppi, the new Head of the Roman Authority for Cultural Policies.

EGA’s partners have always believed in the importance of the Communication activities in business, no matter the market you work in. Their early affiliation to FERPI (the main Italian association of Public Relations professionals) started more than 20 years ago and it represents a clear evidence of their point of view.

Moreover, as PCO, “we have realised that congresses and events in general have become really important for communication activities”, Emma Aru, president of EGA, commented at the end of the Forum. “Nowadays events play a main role in building a positive and strong company image and they permit also to generate several occasions for strategic and 1to1 extra marketing actions for all the partners of the event”, Aru added.