HPMS Takes on Destination Brazil Showcase
Hunt & Palmer Marketing Services, the marketing representation division of...

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Hunt & Palmer Marketing Services, the marketing representation division of Hunt & Palmer, will co-ordinate attendance of European hosted buyers at the Destination Brazil Showcase taking place in Rio de Janeiro from 8 – 10 April 2005.  The event is being hosted by the Brazilian Incoming Travel Organisation (BITO) and is aimed at both travel trade and MICE decision makers.

 

With this new project, Hunt & Palmer Marketing Services expands further its role as a pan European sales and marketing organisation.  Raffaella Mischiati, General Manager, says: “Since we deal regularly with UK and European buyers, we have the resources from our large database of contacts to target those most likely to be interested in such a destination”.

 

The workshop-style event will include a series of seminars and pre-booked appointments with Brazilian suppliers.  Embratur, the Brazilian Tourism Authority, will also organise tours of Rio de Janeiro to enable participants to experience first-hand the tourist attractions and MICE facilities available in the city.  Delegates will also be able to embark upon ‘fam tours’ of other exciting areas of Brazil pre- and post-event.

 

Around 200 hosted buyers are expected to attend the Destination Brazil Showcase which will be held at the Marina de Glória in downtown Rio de Janeiro.  Non-hosted buyers attending the event will receive special rates on flights and accommodation on registration.

 

Both leisure tour operators and conference/incentive agents from the UK and Europe are expected to welcome this exciting opportunity to get to know the facilities and attractions of this increasingly popular destination. 

 

Destination Brazil Showcase is being organised by BITO in partnership with Embratur; the Brazilian Hotel Industry Association (ABIH); the Hotels Restaurants and Bars Union of Rio de Janeiro (SHRBS); the Rio Convention & Visitors Bureau (RC&VB) and the Brazilian Association of Congress Organisers (ABEOC).

 

Pre-approved hosted buyers will pay approximately £100 to attend the event including flights, appointment system and VIP programme in Rio. Interested delegates should visit http://www.destinationbrazil.com.br/ or call Hunt & Palmer Marketing Services on 020 7823 0264 for further information.

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