HelmsBriscoe International Managing Director Patricia Durocher will participate in the AIME 2007 Business Events Forum adding her unique global perspective to the headline industry event at AIME.

The annual Business Events Forum will be held over two days at AIME 2007, 15th AsiaPacific Incentives & Meetings Expo at the Melbourne Exhibition Centre, Australia.

“Day 1 of the Forum provides an opportunity to hear industry leaders from Australia, Asia, Europe and the United States in a valuable 90-minute session that will help attendees to track changes and spot trends that will affect their business in the future,” said Forum moderator, Elizabeth Rich, Business Events Council of Australia.

Patricia Durocher is responsible for the strategic development and management of HelmsBriscoe International’s sales network and meetings procurement solutions outside of North America.

Durocher has built a network of more than 110 sales Associates in 33 countries producing triple digit percentage revenue growth over a five-year period.

HelmsBriscoe is the largest purchaser of group hotel rooms in the world and a company that prides itself on staying ahead of industry trends and client needs.

Day 2 of the AIME Business Events Forum – Best in the Business Showcase – will feature some of the most challenging and outstanding events staged over the previous 12 months.

“We will take you behind-the-scenes with the organisers themselves. Hear how they approach challenges, what lessons they learn and their advice to others,” Rich said.