Experient will premiere its new family of ExpoCard lead retrieval devices at EXPO! EXPO! The International Association for Exhibition Management’s Annual Meeting to be held November 28 – 30 in San Diego.

Experient’s Optium™ readers – the Optium S400 and Optium TS600 - offer exhibitors attractive yet powerful methods of quickly and accurately capturing attendee contact information and demographics in their exhibit booths.

Attendees at events in which Experient is the official lead retrieval company carry ExpoCards – plastic cards with magnetic strips containing their registration information.

Both Optium devices accurately read these ExpoCards and immediately store the sales leads on a removable USB flash drive. Both units also provide an instant printout of leads captured.

The silver Optium S400 gives exhibitors instant access to an electronic file of their sales leads.

Using the Optium S400’s easy-to-use keyboard, exhibitors can review and print both current and previously captured leads. The blue Optium TS600 builds on the S400 capabilities by capturing and displaying lead information on a color touchscreen.

“We are very excited to be introducing our new Optium line at IAEM’s EXPO! EXPO!  I can’t think of a better audience to be the first to see these fantastic new products. The S400 and TS600 are only the beginning of a powerful new suite of lead retrieval solutions that we’ll be releasing over the next year. I’m confident that our users will recognize Optium readers as the new benchmark for lead collection in our industry,” says Mike Godsey, Experient’s senior vice president of market development.

IAEM visitors can see the Optium line of lead retrieval products in Experient’s Booth 315 on the EXPO! EXPO! show floor. For additional information on the Optium readers contact Michael Godsey at michael.godsey@experient-inc.com.