Experient, the source for integrated meeting and event solutions, introduces the tool tradeshow exhibitors have been waiting for, the ExpoPURL™.

The ExpoPURL (Expo-pearl) is a tradeshow marketing program that will drive attendees to exhibitor booths through a series of personalized communications and a Personal URL, and allow exhibitors to close the sale right on the floor.

Proven increased response rates are what sets the ExpoPURL apart and makes it a real treasure. The personalized approach to the targeted attendees that exhibitors covet the most is what makes ExpoPURL unique and successful.

“Now, we do much more than just provide lists of tradeshow attendees to our clients,” said Chris Barrett, Experient vice president of exhibitor sales. “We actually execute a pre-show marketing campaign that drives qualified traffic to an exhibit or event. This helps our clients leverage the power of personalized, integrated communication campaigns and realize big time ROI.”

ExpoPURL provides all the attendee information exhibitors need to make the perfect pitch and close the deal on the show floor. Response rates are higher with the ExpoPURL than with any other form of pre-show direct marketing.

ExpoPURL creates a Personal URL − an interactive Web page − for each attendee that is targeted. The attendee receives an attention-grabbing direct mail piece with information about the exhibiting company and upcoming events and offers. For more details and a customized offer the recipient is directed to his or her personalized Web page (e.g., http://jamessmith.myboothtraffic.com).

The ExpoPURL page can include a marketing message, an informative questionnaire with a prize offer and even allow the user to schedule an appointment at an upcoming event.

“(After using ExpoPURL) we had more leads on the first day of the show than any previous three-day show we’ve ever attended,” said Wiliam Faulkner, president of LogoPak. “The marketing program (ExpoPURL) made the tradeshow remarkably successful.”

The ExpoPURL will drive traffic for exhibitors, deliver product and company messages and increase sales. Exhibitors can track the progress of the campaign in real-time and watch as attendees discover the treasures they have to offer.