EventRebels, an Internet software provider for meeting and event planners, announced the release of its groundbreaking interactive trade show mapping technology.

With the new feature, exhibitors can use the interactive map to select their booth and easily update product and staffing information, attendees can preview which exhibitors they desire to visit during the trade show, and exhibit managers experience dramatic time savings.

The mapping functionality is the latest addition to EventRebels' versatile registration software package, targeted to meetings managers seeking advanced tools for managing and marketing more successful conferences.

"EventRebels invests a great deal of research into improving events for the event manager, the exhibitor, and the attendee," explained K. C. Hopson, CEO EventRebels. "With this interactive mapping technology, we provide a better event experience for all three."

Meeting managers and organizers can set fee schedules, add and delete booths, and set the number of staff per booth, all with the click of a mouse. The interactive nature of the map enables exhibitors to make and edit their booth purchases online, which conserves the human resources typically dedicated to these administrative operations.

By providing real-time availability data and a menu of features and add-on options for available booth space, the feature is also an effective tool to drive sales.

EventRebel's floor-mapping application optimizes the exhibitors' event experience by allowing them to make strategic purchasing decisions based on traffic flow and proximity to competing exhibitors.

Exhibitors also get a value-added marketing tool that allows them to engage attendees before, during, and after the event with company-related content linked to their space on the map. The user-friendly graphic map attracts attendees who will be able to can get extended information about an exhibiting company.

"The interactive floor plan translates into reduced overhead for planners and exhibitors. Furthermore, you can increase revenue by selling sponsorships on the map page," Hopson added.