Encore Business Tourism launched its new logo and branding and a new website today in a move designed to reinforce their position as Australia’s leading business tourism operator.

“In a world where first impressions count, we wanted the Encore brand to immediately create intensity and impact”, said Paulette Crowder, Encore Business Tourism.

“At the same time we wanted to get away from the industry look and feel of our competitors and create an image that is modern, funky and that exerts colourful, creative, upbeat energy.

“Our tagline – the limelight of destination management – embodies what we are all about – creating and being the best, being at the forefront of the industry, leading the way”, said Ms Crowder.

“The new branding has been applied across all of our communication materials and the website which we believe is an easy, interactive and user friendly site that provides details on who we are and what we do, it reflects our core brand values, it provides information on our skills and past successes, it includes endorsement from clients and is home to our regular client newsletter.

“The creativity and enthusiasm of our new look and the site has also been extended to other areas of our operation.  We have moved offices to a great new location at Jones Bay Wharf, and we have changed our titles to reflect more accurately what our roles are within the business.

“As CEO, my title is now – supernova – dynamic and resourceful as the group leader, a supernova is one of the most energetic explosive events known. Deb Saunders as operations manager is now the dream maker. As team Dream Maker, Deb is responsible for making the clients dreams come true – of achieving the ultimate for the client. Anna Case as sales and marketing manager is our star catcher . Our stars are our clients, and our Star Catcher is after you!

“It is very important to our business moving forward that we create a new position for ourselves and to set new benchmarks for success, “said Paulette Crowder, supernova.