The Liaison Group of the Destination Marketing Association International (DMAI) and the International Association of Assembly Managers, Inc. (IAAM) has released a white paper called, "Best Practices for Convention Center Sales and Convention Center Operations. (PDF)"

"The report is a tool for DMOs and convention facilities to better serve the destination customer, providing a seamless positive experience from the beginning of the sales cycle through move out," said Steve Moore, co-chair and President & CEO of the Greater Phoenix CVB.

The guidelines provided by the Liaison Group are available to the public and can be used by any destination, with any business model. They are intended to facilitate partnership, provide joint advocacy and identify common objectives for DMOs and convention facilities.

Peggy Daidakis, co-chair and executive director with the Baltimore Convention Center, says, “This collaborative effort is the first by two industry partner associations on a topic of interest to members of both associations and destination customers throughout North America.”

To download the Best Practices white paper, click here (PDF).

Within the report, nine critical areas were identified to promote best practices in sales and operations in order to provide the customer with a seamless experience: 1. convention sales; 2. convention center operations; 3. joint accountability; 4. joint advocacy; 5. funding and finance; 6. technology; 7. training and human resource deployment; 8. conflict resolution; 9. certification and accreditation.

Over time, the group anticipates evolving discussions and potential amendments to the document as the industry changes.

The DMAI-IAAM study group extends special recognition and thanks to Dave Radcliffe, principal, The Radcliffe Company, for his efforts in facilitating and coordinating the work of the study group and in the preparation of this document.

The joint study team also wishes to acknowledge David O’Neal, Conventional Wisdom, and Doug Ducate, The Augusta Group for their contributions.