The Center for Hospitality Research at the Cornell Hotel School announced two new corporate alliances, thereby furthering its mission to shape the global knowledge base in hospitality management.

Joining the Center as Corporate Friends are:

·         Estrela Marketing Solutions and

·         Fireman's Fund Insurance Company

Sue Miller, Vice President, Industry Development Executive, Commercial Business, Fireman's Fund®, stated, "Cornell's Center for Hospitality Research is at the forefront of knowledge creation and distribution in the global hospitality marketplace.

On behalf of Fireman's Fund, we are delighted to support this enterprise." Founded in 1863, Fireman's Fund is one of the most widely recognized and respected names in the insurance industry. Fireman’s Fund is rated "excellent" by A.M. Best, and is a member of Allianz AG, one of the largest property/casualty insurers in the world.

Estrela Marketing Solutions is a leader in permission-based online marketing campaigns. Estrela provides millions of high-quality e-mail contacts that are accessible only through its network. The services Estrela provides are: lead generation; opt-in email marketing; database broadcasting; e-mail appending; tracking and campaign; hosting; online advertising placements; and new media design.

"I am delighted that Estrela Marketing Solutions and Fireman's Fund have joined the Center's Corporate Friends program," said Gary Thompson, executive director of the Center, which now has 44 corporate affiliates. "The success of the Center is based in large part on this program, and we appreciate the support of all our corporate affiliates."