The Center for Hospitality Research at Cornell University’s School of Hotel Administration welcomes six new members to its advisory board.

They are:

• Craig Lambert, senior vice president, brand management, Marriott Hotels, Resorts and Suites
• Gordon S. Potter, associate professor, Cornell School of Hotel Administration
• Mark V. Lomanno, president, Smith Travel Research
• David A. Sherf, senior vice president, real estate and investment analysis, Hilton Hotels Worldwide
• Gary M. Thompson, associate professor, Cornell School of Hotel Administration
• R. Mark Woodworth, executive managing director, The Hospitality Research Group of PKF Consulting

“I cannot emphasize enough the importance of our advisory board to the mission of The Center for Hospitality Research,” said Professor Cathy Enz, executive director of the CHR.

“Not only do they provide advice and counsel on the center’s overall course, but they offer their expertise on specific elements of the center’s activities. Their assistance is greatly appreciated.”

The new members join the following people, who continue their advisory board service:

• Roger S. Cline, chairman and CEO, Roundhill Hospitality
• Richard Cotter, vice president of operations, Starwood Hotels of New York
• Bjorn Hanson, Ph.D., global hospitality industry managing partner, PricewaterhouseCoopers
• Barbara Talbott, Ph.D., executive vice president, marketing, Four Seasons Hotels and Resorts
• Peter Yesawich, Ph.D., president and CEO, Yesawich, Pepperdine & Brown

The Center for Hospitality Research at Cornell conducts and sponsors research studies aimed at improving the hospitality industry’s fundamental operating knowledge. All studies are posted on the CHR Website.