The UK’s political parties are backing the tourism industry’s first British Tourism Week (12 to 18 March 2007).

The cross-party support is further recognition of the ever-increasing importance of Britain’s £74 billion visitor economy.

Tourism Minister, Shaun Woodward MP, says: “British Tourism Week is a great initiative and we will work with the Organising Committee to help ensure we can achieve the goals of improving competitiveness and raising quality standards.”

British Tourism Week aims to highlight the contribution made by businesses from every part of the UK’s tourism industry, large and small, public and commercial in maximising future opportunities such as the Olympic Games.

It will challenge perceptions that the different sectors – from transport and tour operators to accommodation providers, travel agencies and attractions – operate independently.

The week of business-to-business events will lay the foundations that will drive future growth and prosperity and help ensure that Britain continues to rival its competitors around the world and is ready to welcome the world in the build up to 2012 and beyond.

Hugo Swire MP, Conservative Shadow Secretary of State for Culture, Media and Sport, adds: “We fully support the aims and objectives of British Tourism Week and look forward to playing our part in making it a success.”

Don Foster MP, Liberal Democrat Shadow Secretary of State for Culture, Media and Sport: “I am delighted that the tourism industry has taken the initiative to drive forward the key areas for the UK's visitor economy.  It is imperative we improve competitiveness, raise quality standards and develop pride in our tourism offering.  We therefore completely support the establishment of British Tourism Week.”