Britain Puts On A Show As Travel World Arrives In London


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VisitBritain joins more than 200 countries from around the world to market Britain to inbound and domestic travel buyers next week.

 

The World Travel Market (6-9 November 2006) at London's ExCeL is one of the foremost events for destination marketing.

 

The Britain and England stand UKI2000 hosts a number of launches designed to draw international visitors to holiday here.

Tom Wright, chief executive of VisitBritain says: "Tourism is one of the largest industries in the UK, worth £74 billion and accounting for 3.4 per cent of the economy.

 

UK and international visitors take nearly 170 million overnight trips in the UK - well ahead of the 66.5 million trips UK residents take abroad.

"Our visitors spend 691 million nights away from home - the equivalent of 1.9 million of us taking a year-long trip. Their visits support 1.4 million jobs in tourism, some five per cent of all people in employment in the UK. World Travel Market is an un-missable opportunity for us to profile the best of Britain to millions worldwide and ensure that we remain competitive in the ever more challenging global tourism environment."

This year, luxury and culture are the watchwords for VisitBritain's presence at World Travel Market with a series of launches and events for the 27,000 international travel trade professionals and media attendees.

Britain's national tourist boards and inbound tourism trade body, UKinbound, will make a major announcement at 3pm, Monday 6 November and unveil proposals for the first British Tourism Week (12-18 March 2007).

The latest issue of VisitBritain's luxury consumer lifestyle magazine, So British, will also be published for World Travel Market. The winter edition of the twice-yearly publication features an interview with Daniel Craig, who makes his debut as James Bond in the new Casino Royale movie that premieres on November 16.

 

The feature also promotes destinations and attractions linked to the quintessentially British spy and offer ideas for buying the latest gadgets and gizmos. Over 200,000 copies of the magazine are distributed to a highly targeted and controlled circulation across the Americas.

VisitBritain and the Leisure Pass Group will launch the 2007 Great British Heritage Pass, which is available for the first time as a family pass for two adults and up to three children. The Heritage Pass enables international visitors to explore nearly 600 historic properties and heritage attractions throughout Britain for free or at significantly discounted prices.

Tom Wright continues: "An elite three per cent of travellers account for 20 per cent of total annual travel expenditure and are generally unaffected by economic factors that may discourage other visitors. The ultimate destination showcase for Britain, So British helps us market British destinations, events, brands, traditions and personalities to these high-income travellers.

"However, money is no barrier to enjoying Britain and value-for-money marketing initiatives such as the Great British Heritage Pass and our recent partnership with Oyster cards will help ensure that international visitors can make the most of their time with us."
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