Aspen Productions announced the addition of John Eissler as Director of Business Development.

In this role, Eissler will oversee a strategic approach to business development, as well as establish and nurture relationships with new business partners and clients. He will work closely with other business development and sales executives to deliver flawless events that exceed clients’ expectations.

“John’s depth of expertise, reputation and consultative approach mark the beginning of a new era in business development for Aspen,” explains Phelps R. Hope, president, Aspen Productions. “His keen understanding of overall marketing objectives, competitive brand positioning and targeted communications strategies will undoubtedly earn him recognition as an invaluable asset, both to us as well as to our clients.”

Eissler brings more than a decade of industry-wide expertise to the Aspen team. During his career, he has served in various roles for national event production and exhibit companies in New Jersey and Atlanta, where he was involved with meetings, consumer events, mobile marketing road shows, tradeshow exhibits, and permanent (museum) installations as well as digital and print media.

Eissler has worked with Fortune 500 companies, including Turner Broadcasting, Home Depot, ESPN, Intel and Lotus. Recently, he has been recognized as a pioneer in program measurement, employing a variety of tactics to measure quantitatively program success.

Eissler earned a bachelor’s degree in mechanical engineering from Trenton State College (The College of New Jersey) and, in 1992, was awarded the Dresser Service Award from the School of Engineering.