Having honed her event management skills in the corporate world, dynamic eventing specialist Amanda Maynard has launched Kadoro Events and Communications, her own event management company.

Youthful and upbeat, Amanda is undaunted by the challenge of going out on her own in a very crowded and competitive market sector.

“No matter how congested the marketplace is, there is always room for passion, excellence and personalized service, which is what I offer my clients,” she says.

“Setting high standards and delivering quality work is the hallmark of my career; I’m hard working, ambitious, focused and dedicated – and always ready for new challenges.”

Amanda graduated cum laude from Johannesburg’s International Hotel School and holds a Licentiate in Speech and Drama from Trinity College in London – qualifications which have primed her for a dynamic career in the event management arena.

After starting her working life in the hospitality industry, Amanda naturally gravitated towards eventing, where she has worked on a variety of projects and accounts for blue chip clients.

Kadoro Events and Communications is primarily an event management and brand activation company, which focuses on creating strong brand awareness – all enhanced with supplementary public relations activities.

“When considering the intended outcomes and goals of a campaign and what role events play, Kadoro looks at campaigns and events from a strategic point of view by analyzing the brand intrinsics, strategic plans, creative developments, current marketplace and client issues”, explains Amanda. 

While focusing on servicing the corporate market, Kadoro services clients primarily within, but not limited to, the greater Johannesburg/Pretoria area.

Inspired by the meaning of the word Kadoro (the Khoisan word for tinderbox of stories), Amanda chose the name because it is symbolic of creativity and diversity, while also uniquely South African.

“To me each event tells its own story and Kadoro is set to create stories of exceptional events and campaigns for many years to come!