Advantage Wins Third Business Travel Show Innovation Award


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Advantage Business Travel Management was last night revealed as the winner of the third annual Business Travel Show Innovation Award for its GDS CAT35 initiative and its deal with Amadeus.

 

CAT35 allows airlines to upload their net discounted fares displaying all terms and conditions on the global distribution system.

 

Previously this was not possible and agents had to either go through a third party or search for those specific fares.

 

But now, thanks to CAT35, agents can save time searching as well as offer a comprehensive fare selection to clients; airlines can upload fares directly - increasing accuracy; and agents are no longer liable for expensive penalty charges. 

 

Although the CAT35 initiative was launched less than a year ago with just six airlines, 43 airlines are now involved. And last year, Advantage members shared £2 million in rebates – an increase of 40 per cent on 2005.

 

Advantage also won the Innovation Award for its deal with Amadeus: the company has pioneered the use of Amadeus’ e-booking tool, which is offered to members who can, in turn, offer it to clients.

 

The third Business Travel Show Innovation Award was presented by Adam Coulter, chairman of the judging panel and editor of Travel Trade Gazette Business: “Advantage has shown how, by coming together, its members have driven through two outstanding initiatives.
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