Adidas Presented Its New F50 Tunit Model At The CCIB
For this world event, the company chose the installations of the multi-purpose and modern Barcelona International Convention Centre.

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The Centre de Convencions Internacional de Barcelona (CCIB) was the world presentation site of Adidas’ new football model, the F50 Tunit, and counted with the participation of players such as Lionel Messi (Barcelona), David Villa (Valencia), Arjen Robben, Javier Saviola (Real Madrid) and Luis Fabiano (Sevilla), among others.

 

The act, which was attended by approximately 300 persons, was presided by a spectacular illuminated stage that hosted the presentation of this new sports shoe model, which can be customised by using different slits, uppers, insoles and stud systems.

 

The football stars customised their own boots in front of the audience in order to demonstrate the simplicity of the new modular system that guarantees complete personalisation of the product.

 

The same hall also hosted an exhibition of the different Adidas boot models created over the course of more than 70 years. There was also a zone where more than 150 journalists from around the world were able to interview the stars of some of the top European football teams.

 

The CCIB, internationally renowned for its high technological capabilities, provided event organizers with the most advanced audiovisual equipment (projectors, lighting systems, sound equipment, etc.) and specialised personnel in order to achieve an impacting and innovative show.

 

Attendants were also able to enjoy select coffees provided by CCIB Catering, exclusive caterer of the Barcelona precinct.
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