Passkey International Inc., a worldwide leader in online group reservations, announced that Adam’s Mark Hotels, a distinctive hotel chain specializing in meetings and conventions, has selected Passkey as its online group reservation system.

Passkey will be deployed across all Adam’s Mark properties, and offered to meeting planners as an integral component of its meeting services package.

Adam’s Mark will implement Passkey at its locations in Denver, Indianapolis, Dallas, St. Louis, and Buffalo.

Adam’s Mark is a unique hotel company: Its entire hotel portfolio is managed as a single brand by one private owner, allowing it to offer planners an unmatched consistency of excellent customer service, as well as reliable cutting-edge event planning solutions. Passkey fits nicely into this mission of excellence.

With Passkey, planners will be able to offer their attendees the convenience of online hotel reservations, as well as being able to monitor block availability and pick-up in real-time. Importantly, planners will be able to integrate registration and housing into a single seamless process using Passkey’s powerful RegLink.

“We listened to our planners, pored over the ROI, and evaluated our existing group management processes. We came to the conclusion that Passkey is the absolute right solution to maximize our group revenue and streamline our processes,” explained Mark Lowery, Vice President, Distribution Strategy & Revenue Management for Adam’s Mark Hotels. “Passkey is becoming the de facto industry standard for managing group reservations.”

With Passkey, Adam’s Mark Hotels will be able to:

• Offer group attendees online booking via customized event websites
• Drive ancillary revenues from up-selling hotel services and amenities to group attendees
• Establish better room block-optimization and reduce attrition exposure and wash
• Offer planners access to real-time pick-up and booking pace reports
• Upload rooming lists in any format

“We are thrilled to add the Adam’s Mark Hotels to our rapidly expanding network of Passkey-enabled hotels,” stated Greg Pesik, President and CEO, Passkey International Inc. “Passkey’s unique functionality, open-standards architecture, and hotel system integrations will help Adam’s Mark increase their group business, and further streamline their group reservations process.”

Each year many of the hospitality industry's most prestigious group business magazine awards are bestowed upon Adam's Mark hotels, including the Pinnacle Award, Planner's Choice, M&C Gold Key and Award of Excellence.