Following the success of last year’s EIBTM Hosted Buyer Programme, which saw record numbers of attendance and numbers of pre scheduled appointments, EIBTM have released details of its 2010 Programme.
Registration is now open for those wishing to apply for Hosted Buyer status.
EIBTM takes place from 30 November – 2 December at the Fira Gran Via in Barcelona.
Increased numbers of Hosted Buyers from all the key European markets, as well as countries such as Brazil, Russia, India, USA and Canada, are expected with total attendance likely to top 3,800 of the industry’s leading decision makers.
This optimism in the industry is reflected by an increase in Hosted Buyer Groups, coming from Europe, Africa, Australasia, the Americas and Asia. Groups are already 7% up on this time last year.
EIBTM leads the way in independently auditing its Hosted Buyer and Trade Visitor numbers, providing a quantifiable means for exhibitors’ to evaluate their return on investment and return on objectives.
Benefits for Hosted Buyers at EIBTM 2010 include complimentary flights and accommodation, transfers, a personal diary of pre–scheduled appointments, networking functions, dedicated lounges and account handlers.
The strength and quality of the EIBTM Hosted Buyer programme has also led to Spanish and other European destinations hosting Post Event Tours. These include Bilbao, Costa Daurada, Costa del Sol/Malaga, Florence/Tuscany, Madrid, Valencia, Huelva and Rotterdam.
Graeme Barnett, Exhibition Director for EIBTM comments: “Last year we celebrated the event’s 21st anniversary and set records in terms of numbers of Hosted Buyers attending and number of pre-scheduled appointments. Our Hosted Buyer Programme stands as the ‘gold standard’ for the meetings industry.
“However, it is not just about quantity it is about the event experience. We have to ensure that we are providing them with ROI and that is something we have successfully been doing for over 21 years.”
June Clark, EIBTM’s Manager, Hosted Buyer Programmes added: “What makes our Hosted Buyer programme so important is, that unlike other Hosted Buyer programmes, ours is ‘buyer driven’.
All Hosted Buyers, whether attending as part of a Group or individually, decide whom they want to arrange pre-scheduled meetings with.
“So, if you are an organiser of an event or conference; someone who influences or make budgetary decisions for international business travel, meetings, incentive travel, international conventions, product launches, or staff training, we want to hear from you.”
